
Meet Coka
Coka Treviño, Cultural Strategist & Art Curator
Organizations call me when they need someone to tell them the truth about what they're putting out. Collectors call me when they want to know what will last. Artists call me for the first look, before the work is seen out there.
I grew up between cultures and have spent over twenty years working in the space between them; advising organizations, guiding institutions, and identifying artists who often go on to significant recognition.
I've led the Texas Biennial, presented at ZONA MACO, directed programming for Soho House Austin, Untitled Art Fair, and Ballroom Marfa, and served as a juror for institutions ranging from ArtPrize in Grand Rapids to the Austin-Bergstrom International Airport Public Art Program and the Henki Art Prize. I've spoken at Google and the Praxis Center for Aesthetic Studies, and advised the City of Austin on multiple public art initiatives. My work spans cultural institutions, hospitality groups, and consumer brands from Hermès and the LINE Hotel to Tito's Handmade Vodka, bringing the same rigor to each.
I evaluate talent not just for the quality of their work but for trajectory, ethics, and cultural significance.
My clients collect with confidence; they know what moves them, and I know what lasts.
Rooted in Texas and Latin America, I bring a cross-cultural, bilingual perspective to every engagement.